The Answer lies in Nashville Tennessee

We have finally come to the conclusion that we think In-N-Out is very over-hyped. Through what seems like sub-par patties for meat, and tons of toppings that just make the burger look thicker we came to a conclusion. The price for the burger and the cult following down it California are what drive its popularity.

Being down in California where there is tons of celebrity activity and practically free endorsement of the brand through social media by well known faces is part of what creates the following, as we stated in our earlier posts.

All though we think its over hyped, we think we found what In-N-Out Burger should do next to boost their companies prowess.

Revisiting this picture of their distribution radius shows that Nashville Tennessee happens to be on exactly 665 miles from the Dallas distribution center. It is well known that Nashville is one of the most influential cities for country music and celebrities to this day. Establishing a successful In-N-out chain here can lead to the same benefits that the hundreds of stores in California give. It also cuts it quite close to the edge of the distribution availability but if they expand into Nashville, the potential exchanges could lead to the expansion of another distribution center and even more places to establish their business.