Differential Advantage Thoughts

Differential Advantage: When a segment of customers value the benefit(s) you provide and believe you are the one best able to deliver them.

So what are the benefits that In-N-Out burger brings that are better than its competitors?

·      Is it the simplicity of the company? According to referencetobusiness.com “the Snyders' priorities were simple: serve customers high-quality, fresh food with efficient, friendly service in a clean and tidy environment.” The founders Esther and Harry made it a goal to keep the restaurant simple in 1948 and that hasn’t changed.

·      How about the quality of the food? The same article about the founders says, “Refusing to change the menu was unusual for a fast-food chain, but adding other items, the Snyders feared, would affect the quality of the food and the service. By keeping the menu short, In-N-Out Burger could maintain control and guarantee high-caliber food.” The restaurants don’t have a microwave, heat lamp or freezer anywhere to be found.

·     

      The locations must have something to do with it. According to they Snyder’s they want to keep control of every restaurant to achieve their high standards. Yes, they are everywhere, but only in certain areas of the country. This is what is best for the company to keep control and probably make profit. (None in Montana :(, our groups thinks it is  because there wouldn't be enough business for their standards.)  

What segment are they reaching to? Is there a limit? Tourists, college students, business people, celebrities, old people, young people.. maybe just people who like to eat. 

 

*all found on Instagram with the hashtag #innoutburger

We have a lot more questions to ask to find what exactly their differential advantage is but we know we’re getting close. What is it about this fast food restaurant?  Maybe the founders don’t even know.

“The Snyders and the rest of the chain's highest echelon were definitely conscious of the mystique that had developed around In-N-Out. "They were all aware of it, and they loved it," he said. "But they had no explanation for it." That didn't mean, however, that they didn't know how use it.”

(Stacy Perman, “In-N-Out Burger’s Marketing Magic”, businessweek.com)

In-N-Out Burger: Brand, Menu Simplicity, and Cheap Prices

IN-N-OUT

So Simple it just might work

In-N-Out Burger success deals with the brand core philosophy on serving only the best quality product within a clean environment, thus, the last fifty-seven years continued success nationwide. Thus, the famous connection to In-N-Out Burger Company deals with ownership to such a strong but simple philosophy in aspiring for greatnesses to customers. The challenges in business is adapting to economic changes that impacts consumers spending behaviors as well as their preference. Instead, the In-N-Out Burger Company focused on improving quality consistently and connecting with customers wanting only simple meals. In comparison to the major chain restaurants having move than forty items on the menu, In-N-Out Burger only hones on simplicity and quality foods; a hamburger, cheeseburger, fries, and sodas to name a small few food choices for consumers. 

In analysis, the In-N-Out Burger implemented successful protocols that connect with consumers seeking more bang for their buck, i.e, consistency. Many times, the larger restaurants focus on quantity, rather than, quality and lose the customer only seeking a good product as well as service quality. In comparison, the In-N-Out Burger’s core philosophy instills responsibility in every area that customers’ desires to enjoying their experience. Thus, the In-N-Out Burger establishment is so famous because of menu simplicity, cheap prices, and the freshness of ingredients delivers long-term consumer brand equity. Businesses are successful upon delivering the core needs to consumers, which, the product quality determines longevity over the years.

By observing In-N-Out Burger’s business strategy, the owners understood the core basis for consumer service within a targeted marketplace; keep it simple. The lower prices compared to major chains, such as, McDonalds also contributed to delivering an advanced strategy by In-N-Out Burger that actually works long-term, hence, the over fifty years in business by the same owners. Bottom-line, the road towards brand identity and brand equity deals with accountability in serving customers with quality and low prices that renders long-term success